At the heart of a heated feud between two of hip-hop's biggest stars, Drake and Kendrick Lamar, Questlove commented that hip-hop, as a genre, is "truly dead" amidst the ongoing rivalry. J. Cole, however, seemed unfazed by the tension as he was spotted enjoying a leisurely time at the beach, far from the viral beef memes circulating on social media [1][2].
Kendrick Lamar appeared to escalate matters by warning Kanye West to stay out of his feud with Drake, and Lamar's diss track targeting Drake was not only causing waves within the music industry but also infiltrating the sports world [3][4]. Despite rumors that Lamar and Drake's label, UMG, had requested the two rappers to end their feud, both parties denied such claims [5][6].
The ongoing beef between Drake and Kendrick Lamar led to a significant shift in their streaming numbers, with Lamar's catalog experiencing an upsurge while Drake's streams declined [7][8]. The media frenzy around the rap war raised concerns on how it was being manipulated and sensationalized, with critics like Seth Rogen pointing out Drake's shortcomings in the battle against Lamar [9][10].
Ultimately, as the feud continued to unfold in the public eye, with incidents like Drake's OVO store in London being tagged with graffiti referencing Lamar, there was a sense of despair expressed by Questlove, who criticized the battle and declared that hip-hop was dying in the midst of such conflicts [11][12][13]. Meanwhile, Joe Biden even weighed in on the sides taken by Drake and Lamar, using the feud as a metaphor for political discourse [14].